CHARLES & KEITH | MASCOT DESIGN CREATION
Due to some special factors and opportunities, we started working on CHARLES & KEITH mascot design
as a creation. ( Non-commercial use )
Firstly, we have defined 3 directions for the development of the brand mascot.
Source from CHARLES & KEITH website ( Non-commercial use )
The second step was to select the three most memorable product impressions, the GABINE collection / D-shaped buckle / standard colours and materials, as design elements.
CHARACTER DESIGN A
Designed with the GABINE series D-shaped clasp as the main memory.
Impressionistic prototype of the MASCOT design A
CHARACTER DESIGN B
The design is based on the double D-shaped buckle of the GABINE series as the main memory.
Source from CHARLES & KEITH website ( Non-commercial use )
Impressionistic prototype of the MASCOT design B
This series of designs combined with the animated video project should make a great brand impression and can be easily used on various social media.
Let's develop the design again when we have the chance!